This is a model agenda and is preliminary until we post it as "final." Thank you for your understanding!

West Coast Meeting Location
Marines' Memorial Club & Hotel
609 Sutter Street
San Francisco, CA 94102
(415) 673-6672

West Coast Lab Location
Paul Hastings
55 Second Street, 24th Floor
San Francisco, CA 94105

8:30-10:00 AM :: GENERAL SESSION

Dialogue with Area Regulators OPEN
• Changes in the regulatory landscape: new rules and focuses
• Exam priorities, deficiencies, and enforcement
• Internal controls for compliance officers to consider
• Q & A with the regulators
Marc J. Fagel, SEC*
Craig Watanabe, CSCP, Penniall & Associates, Inc.
Donald K. Lopezi, FINRA*
*invited and pursuing authorization

10:15-11:30 :: SESSION I

I(a)BD—Ethics, Compliance and Risk in Today’s World
• How to maintain and enhance your compliance program and develop a firm culture of compliance
• A practical approach to risk management (small and large firm)
• How to integrate your compliance and risk management programs
• The definition of ethics and compliance’s role
• Today’s compliance and risk focus areas, evaluating red flags and existing controls
• A review of the FINRA/SEC’s expectations re: enterprise risk management and the risk of supervisory liability
Z. Jane Riley, CSCP, The Leaders Group, Inc.

I(b) IA/PF—Ethics, Compliance and Risk in Today’s World
• How to maintain and enhance your compliance program and develop a firm culture of compliance
• A practical approach to risk management (small and large firm)
• How to integrate your compliance and risk management programs
• The definition of ethics and compliance’s role
• Today’s compliance and risk focus areas, evaluating red flags and existing controls
• A review of the SEC’s expectations re: enterprise risk management and the risk of supervisory liability
Michelle L. Jacko, CSCP, Core Compliance & Legal Services, Inc
Helane L. Morrison, Hall Capital Partners LLC
Manoj “Tito” Pombra, Matthews International Capital Management

I(c) PF—Compliance Issues for the Newly Registered Adviser
• You’re registered. Now what?
• A review of the Adviser Compliance Rule (Rule 206(4)-7)
• Key components of a compliance program: requirements vs. best practices
• Looking through the risk lens
• Roadmap for developing a program: procedures, testing, preparing for an exam
• Keeping current with changes: internal and external
David E. Tang, Sidley Austin LLP

11:30-12:45 :: LUNCH

12:45-2:00 :: SESSION II

II(a) GI—Social Media and Advertising
• Regulatory expectations for developing internal controls
• Using software to effectively manage, retain and review social media sites
• Best practices and supervision solutions for social networking
• Interactive vs. static communications
• How to test whether your social media policies and procedures are effective
W. Hardy Callcott, Bingham McCutchen LLP
Robert Hille, Laird Norton Tyee
Mark H. Nicholas, Cetera Financial Group, Inc.

II(b) GI—Integrating ERISA into your Compliance System
• Know the applicable rules (ERISA)
• Understanding retirement plan business
• Firm infrastructure to support the business
• ERISA policies, procedures and internal controls
• Does ERISA apply to your firm? You might be surprised
Daniel A. Murphy, PlanMember Securities Corp.
Jason C. Roberts, The Pension Resource Institute LLC

II(c) GI—Current Hot Products
• New products in the market
• Which products are regulators focused on
• Risks associated with hot products
• What compliance needs to know and monitor
• Lessons learned from “old” products
David A. Hearth, Paul, Hastings, Janofsky & Walker LLP
Charles A. Christofilis, First Republic Investment Management

2:15-3:30 :: SESSION III

III(a) BD—Regulatory Exams
• Current exam priorities; preparing for the exam and responding to the exam request
• Responding to other requests from regulators - State Examiners, SEC, DOL, FINRA, etc.
• Serving as your firm’s regulatory interface and requests for employee interviews
• Technology tools and tips to facilitate the exam process
• Responding to preliminary findings/exit meeting/exam letter/enforcement
Brian T. Applegate, ING Direct - Sharebuilder Securities
Mary E. Cobb, M. E. Cobb Consulting
Craig Hughes, Charles Schwab & Co., Inc.

III(b) IA—Regulatory Exams
• SEC National Exam Program – new initiatives/recent exam requests lists/focus areas
• Responding to other requests from regulators – State Examiners, SEC, DOL, FINRA etc.
• Demonstrating your compliance program is dynamic and vigilant against conflicts
• Serving as your firm’s regulatory interface and requests for employee interviews
• Technology tools and tips to facilitate the exam process
• Responding to preliminary findings/exit meeting/ exam letter/enforcement
Debra Ann Early, Wells Fargo Funds Management
Michelle L. Jacko, CSCP, Core Compliance & Legal Services, Inc.

III(c) PF—Regulatory Exams
• Compliance framework and conducting internal reviews or testing
• Identifying internal topics subject to external regulatory review
• Serving as your firm’s regulatory interface
• Demonstrating your compliance program is dynamic and vigilant against conflicts
• Preparation and management of the regulatory exam process
• Deficiency letter versus enforcement and resolving deficiencies
Zachary Rosenberg, Core Compliance & Legal Services, Inc.

3:45-5:00 :: SESSION IV

IV(a) BD—Registration Issues, including the New Ops Exam
• The Series 99 exam
• Identifying covered persons
• Outsourcing operations functions and identifying Associated Persons
• Tracking and proper registration of internal transfers
• Individual state initiatives versus federal rules and the problems/costs of meeting different state requirements, i.e. Nebraska, Tennessee, Arizona
Christopher D. Charles, Wulff, Hansen & Co.

IV(b) IA—Portfolio Management
• Best execution: fixed income and equity
• Best execution review when the sub-adviser is handling all the trades
• Monitoring client restrictions
• Principal and directed trading best practices
• The use of soft dollars and commission sharing arrangements
Charles H. Field, Allianz Global Investors Capital
David J. Thelander, Promontory Financial Group, LLC

IV(c) PF—Understanding the Structure of Private Funds
• Various legal entities (LP, Corporation)
• Registration exemptions
• Typical fee structures
• Different types of hedge fund strategies
• Compliance considerations unique to hedge funds
David P. Mathews, Altegris Investments, Inc.
Mark D. Whatley, Sidley Austin LLP

Day 2: The Labs

9:00-10:30

BD LAB 1: Conducting Your Annual Review
• Planning for the review; scope, regulatory requirements/expectations, risk assessments
• Lessons learned from prior reviews and examinations
• Testing: how much, how many, how often (i.e. using a compliance calendar) and why
• Leveraging your limited resources/time: IT, Operations, Trading
• Documenting the review for your audience
• Reporting and follow-up
M. LaRae Bakerink, EndGame Consulting Group, LLC
Diane Novak, Toyota Financial Services

IA/PF LAB 1: Conducting Your Annual Review
• Planning the annual review; scope, regulatory requirements/SEC expectations, risk assessments
• Lessons learned from prior reviews and examinations
• Compliance calendar and your testing plans: rotational, forensic, transactional
• Leveraging your limited resources/time: IT, Operations, Trading
• Traps for the unwary; regulatory sanctions and No Action Letters
• Annual review summary - who’s your audience (internal vs. external reporting)
Krista S. Zipfel, Advisor Solutions Group, Inc.
Timothy B. Parker, Matthews International Capital Management, LLC
Frank J. Martin, Standard Pacific Capital, LLC

10:45-12:15

BD LAB 2: Gifts, Entertainment, Political Contributions, Charitable Contributions, Cash, Non-Cash, Lobbyist Requirements
• How to incorporate your practices into the firm’s written supervisory procedures, forms and testing pointers
• What do FINRA, MSRB and state rules require and best practices
• What is acceptable/unacceptable business entertainment?
• Charitable and personal vs. business related
• G-37 and incorporating the pay-to-play rules for the dually registered Broker-Dealer/Investment Adviser
• Ways to comply with recordkeeping requirements
S. Kendrick Dunn, Pacific Select Distributors, Inc.
Steven J. Insel, Jeffer Mangels Butler & Mitchell LLP

IA/PF LAB 2: Gifts, Entertainment, Political Contributions, Charitable Contributions, Lobbyist Requirements
• How to incorporate your practices into firm’s written supervisory procedures, forms and testing pointers
• Rules vs. industry standards and best practices
• What is acceptable/unacceptable business entertainment?
• Charitable and personal vs. business related
• Pay-to-Play responsibilities – candidates, inter-state applicability, client requirements,
• Pay-to-Play ICI No-Action Letter and best practices
• Forms and testing pointers
Kurt J. Decko, K&L Gates LLP
Selwyn J. Notelovitz, NSCP Board Alumni
Katherine M. Primas, Dodge & Cox Funds

12:15-1:30 :: LUNCH

1:30-3:00

BD LAB 3: Using Technology for Compliance
• Technology ideas for compliance monitoring and testing/sampling techniques
• Technologies to help enhance your surveillance on a shoestring budget
• Using tools to assist in product reviews
• The power of Excel
• How to use electronic surveillance/oversight to improve transparency and efficiencies
• How to assess different technology options/vendor due diligence
Diane P. Novak, Toyota Financial Services
Blane Warrene, BMRW & Associates, Inc.

IA/PF LAB 3: Using Technology for Compliance
• Technology ideas for compliance monitoring and testing/sampling techniques
• How to use electronic surveillance/oversight to improve transparency and efficiencies
• How to effectively identify and use the existing technologies from your platform – OMS and beyond
• Technologies to help enhance your IA compliance program on a shoestring budget
• The power of Excel
• How to assess different technology options/vendor due diligence
Amy Jones, Advisor Solutions Group, Inc.
Teresa A. Wagner, Knightsbridge Asset Management, LLC

* - invited but not confirmed